Auntie Anne's Unveils 'Knead': A Pretzel-Scented Perfume

Aromatic Delights Transformed into a Signature Fragrance

Atlanta, GA - August 6, 2024

Auntie Anne's, renowned for its delectable freshly-baked pretzels, has ventured into the realm of scents with the creation of an exclusive perfume called "Knead." This innovative fragrance captures the irresistible aroma of Auntie Anne's signature pretzels, evoking memories of warm, buttery goodness.

Available in a 1-ounce bottle for the price of 25, Knead is a sensory masterpiece that transports wearers to the nostalgic aisles of their favorite mall. The scent opens with warm notes of buttery dough, reminiscent of the aroma wafting from Auntie Anne's ovens. A hint of saltiness adds a subtle savory touch, while a whisper of sweetness rounds out the experience.

According to a spokesperson for Auntie Anne's, "We wanted to create a fragrance that would bring back cherished memories for our loyal customers and introduce the essence of our pretzels to a new audience. Knead is a celebration of the unique and irresistible aroma that has become synonymous with Auntie Anne's."

Knead is available for purchase at all Auntie Anne's locations nationwide and online through the company's website. It is a limited-edition item, so pretzel enthusiasts and fragrance aficionados alike are encouraged to indulge in this unique aromatic experience while supplies last.